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The LIFT Blog
LIFT's blog on relationship intelligence and client management, retention and growth.
Explore expert insights, best practices, industry trends and the latest LIFT product updates.
Latest Post
One habit can transform your client relationships
Curiosity is the hidden superpower behind every thriving client-agency relationship. Discover how a curious mindset drives trust, creativity, and long-term success in the MarCom world—and why it might be your agency’s biggest competitive edge.
Apr 43 min read
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Relationship Management
One habit can transform your client relationships
Curiosity is the hidden superpower behind every thriving client-agency relationship. Discover how a curious mindset drives trust, creativity, and long-term success in the MarCom world—and why it might be your agency’s biggest competitive edge.
Apr 43 min read
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The main reasons why clients churn
Client churn is one of the most pressing challenges in the MarCom industry. Losing a client is costly—not just financially, but also in...
Mar 134 min read
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5 ways to build stronger client relationships
In the MarCom industry, the true measure of success isn’t just creative excellence or campaign results—it’s the strength of the...
Feb 272 min read
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10 good habits of a successful client leader
Client leaders play a crucial role in maintaining and growing relationships with clients. Success isn’t just about meeting...
Jan 153 min read
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Reading the signals: How Relationship Intelligence Transforms MarCom companies.
In the MarCom industry, the success and longevity of client-agency relationships are crucial. However, maintaining these relationships...
Dec 20, 20244 min read
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10 Pillars of a Strong Relationship
Creating strong personal relationships often comes down to 10 fundamental pillars that nurture trust, connection, and growth. Agencies...
Dec 10, 20243 min read
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Turning Criticism Into Clarity: A Guide to Handling Negative Feedback
Receiving negative feedback is never easy, whether it comes from a client, a colleague, or a manager. However, how you respond to...
Nov 11, 20242 min read
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