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The LIFT Blog

LIFT's blog on relationship intelligence and client management, retention and growth.

Explore expert insights, best practices, MarCom industry trends and the latest LIFT product updates.

Latest Post

One habit can transform your client relationships

Curiosity is the hidden superpower behind every thriving client-agency relationship. Discover how a curious mindset drives trust, creativity, and long-term success in the MarCom world—and why it might be your agency’s biggest competitive edge.

Relationship Management

Apr 43 min read

All Posts
Relationship Intelligence
Relationship Management
Retention and Growth

Relationship Intelligence

5 ways to build stronger client relationships

In the MarCom industry, the true measure of success isn’t just creative excellence or campaign results—it’s the strength of the...

Relationship Management

Feb 272 min read

Why NPS alone isn’t enough for MarCom companies

For years, Net Promoter Score (NPS) has been a go-to metric for understanding client satisfaction. Simple to implement and easy to...

Relationship Intelligence

Feb 143 min read

Reading the signals: How Relationship Intelligence Transforms MarCom companies!

In the MarCom industry, the success and longevity of client-agency relationships are crucial. However, maintaining these relationships...

Relationship Intelligence

Dec 20, 20244 min read

The Importance of Relationship Intelligence in the MarCom Industry

In the MarCom industry, staying ahead requires more than creative flair and data-driven strategies. True, award-winning campaigns often...

Relationship Intelligence

Jan 18, 20245 min read

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Subscribe and stay up to date with the latest from LIFT

The LIFT Blog

Latest Post

One habit can transform your client relationships

Relationship Intelligence

5 ways to build stronger client relationships

Why NPS alone isn’t enough for MarCom companies

Reading the signals: How Relationship Intelligence Transforms MarCom companies!

The Importance of Relationship Intelligence in the MarCom Industry