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DRIVERS

Ask the right questions and listen to the signals​

Tap into LIFT's proven drivers for client and team health to get strong relationship intelligence or create your own drivers and questions to capture the insights that matter most.​

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  • You choose the drivers, and LIFT collects feedback from both clients and teams​
     

  • Participants submit scores from 1-10 and can leave comments to all questions​
     

  • The LIFT platform crunches the data and provides all the relationship intelligence in real time in intuitive personal dashboards. ​
     

  • You now have all the actionable insights right at your fingertips!

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Scores from 1-10​

Comments

LIFT relationship drivers​

Backed by a decade of data, LIFT’s eleven proven client-agency relationship drivers provide a reliable foundation for understanding relationship dynamics.​

Capabilities
Why measure it

An agency’s success depends on its ability to deliver expertise, innovation, and effective problem-solving. This signal helps agencies understand how clients perceive their ability to provide the right skills and resources to meet evolving needs.

What it means in the client-agency relationship

A strong capabilities score signals trust in the agency’s ability to execute complex projects, anticipate challenges, and adapt to industry shifts. A lower score may indicate gaps in expertise or resource allocation, potentially weakening the partnership.

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LIFT Platform
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Create custom drivers and questions, easily​

You can easily tailor LIFT to your needs by creating custom drivers and questions in just a few clicks. The intuitive settings menu makes it simple to refine your feedback process, ensuring you get the most relevant insights.​

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Tip

Use the LIFT drivers to leverage LIFT’s extensive MarCom benchmark data base. ​

Leverage AI to analyze comment sentiment ​

LIFT’s AI-powered sentiment analysis instantly categorizes comments for each signal as negative, neutral, or positive, giving you a clear overview of feedback in real time. Easily dig into each category and sort by score, client, VIP status and more to uncover key themes and take action where it matters most.​

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Image of LIFT Comments using IBM Watson for Sentiment Analysis
AISign

Frequently asked​
questions​

  • Yes. While LIFT comes with 11 proven relationship signals (six for clients and five for teams) backed by a decade of industry data, you can fully customize your survey. Add your own drivers and include specific questions that align with your agency’s structure, services, or client setup. Whether you stick with the tested signals or create your own, LIFT gives you the flexibility to gather the insights that matter most to your business.

  • Yes. In LIFT’s reporting tool, you can easily see score trends and and comments per driver.

  • You can benchmark LIFT’s proven drivers (6 client drivers and 5 team drivers) and see how your agency compares on each signal based on either market location or client industry level. If you choose to customize drivers and questions these cannot be benchmarks as they are your unique data points.

  • Of course! LIFT fully supports multilingual participation. Each client or team member can select their preferred language the first time they respond to a survey, and the platform will remember their choice for all future participation. This ensures a smooth, accessible experience for every respondent, no matter where they’re based.

Visit our Blog for articles on relationship intelligence and more...

Customer Stories

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Enterprise

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April 11, 2025

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SMB

Americas

April 25, 2025

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ROI Communication, an employee engagement and internal communications...

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Planit Agency, an independent strategic-creative firm headquartered...

Learn more about LIFT

LIFT on mobile
Data Harvest

Easily and systematically collect non - anonymized feedback from both clients and teams using automated surveys.

LIFT Dials
Industry Benchmarks

Turn benchmark insights into business growth​

DIAL Dashboard
Relationship metrics

Personal dashboards with intuitive scoring, real-time client insights and health predictions.

Client Alerts
LIFT Mobile
Alerts

Get notified instantly on the relationship health triggers that matter most.

LIFT Reporting
Reporting

Easily generate insights reports by slicing client health metrics over time, across markets, industries, clients and more.

Listen. Learn. Act.
Consistently.

Get in touch to lean how LIFT can help you grow your client relationships – and your business.

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