DRIVERS

Ask the right questions and listen to the signals

Tap into LIFT's proven drivers for client and team health to get strong relationship intelligence or create your own drivers and questions to capture the insights that matter most.

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How it works,
in short

LIFT relationship drivers

Backed by a decade of data, LIFT’s eleven proven client-agency relationship drivers provide a reliable foundation for understanding relationship dynamics.

Performance

Why we measure it

The quality of work delivered to clients is not only about skills but also about internal team dynamics, workload, and clarity of expectations. By understanding how team members perceive their own output, agencies can ensure consistent, high-quality work.

What it means in the client-agency relationship

This driver reflects whether the agency team meets or exceeds client expectations and delivers the best possible work.

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Capabilities

Why we measure it

An agency’s success depends on its ability to deliver expertise, innovation, and effective problem-solving. This signal helps agencies understand how clients perceive their ability to provide the right skills and resources to meet evolving needs.

What it means in the client-agency relationship

A strong capabilities score signals trust in the agency’s ability to execute complex projects, anticipate challenges, and adapt to industry shifts. A lower score may indicate gaps in expertise or resource allocation, potentially weakening the partnership.

Download full driver and methodology explainer

Create custom drivers and questions, easily

You can easily tailor LIFT to your needs by creating custom drivers and questions in just a few clicks. The intuitive settings menu makes it simple to refine your feedback process, ensuring you get the most relevant insights.

Tip

Use the LIFT drivers to leverage LIFT’s extensive MarCom benchmark data base.

Frequently asked
questions

Yes. While LIFT comes with 11 proven relationship signals (six for clients and five for teams) backed by a decade of industry data, you can fully customize your survey. Add your own drivers and include specific questions that align with your agency’s structure, services, or client setup. Whether you stick with the tested signals or create your own, LIFT gives you the flexibility to gather the insights that matter most to your business.
Yes. In LIFT’s reporting tool, you can easily see score trends and and comments per driver.
You can benchmark LIFT’s proven drivers (6 client drivers and 5 team drivers) and see how your agency compares on each signal based on either market location or client industry level. If you choose to customize drivers and questions these cannot be benchmarks as they are your unique data points.
Of course! LIFT fully supports multilingual participation. Each client or team member can select their preferred language the first time they respond to a survey, and the platform will remember their choice for all future participation. This ensures a smooth, accessible experience for every respondent, no matter where they’re based.