Gain 360° client health visibility with LIFT
LIFT gives you powerful relationship intelligence, providing a complete view of client health across clients, teams, markets, industries, and more. With real-time insights, predictions, alerts and intuitive trend visualisations, LIFT helps identify risks and reveal strengths and weaknesses.
Trusted by 600+ forward - thinking MarCom companies globally
DATA HARVEST
Get feedback from both clients and teams – consistently
Get real-time client relationship visibility. By gathering feedback and analyzing key metrics, the platform helps you identify risks before they escalate and uncover opportunities to strengthen the business. Whether monitoring individual clients, teams, markets or industries, LIFT empowers you to take proactive strategic action to strengthen your business.
DRIVERS
Listen to proven drivers – or create your own
Backed by a decade of success in measuring relationship health in MarCom, LIFT, by default, suggests eleven proven drivers—six for clients (including NPS) and five for teams. Tap into these trusted indicators or customize your own drivers and questions to gather the insights that matter most.
RELATIONSHIP METRICS
Be guided by clear
health metrics
With intuitive health scoring, real-time insights and relationship predictions presented in your personal dashboards, you can quickly identify risks, and seize opportunities.
REPORTING
Create insight
reports, easily
Turn data into actionable reports with LIFT’s intuitive reporting tool. Slice and analyze health metrics across markets, industries, clients and more - then generate exportable visualizations with just a few clicks. Save time and gain powerful insights that help you take smarter, data-driven action.
INDUSTRY BENCHMARKS
Access market-leading industry benchmarks
With over 33 million data points measuring 160K+ relationships across 100+ markets, LIFT offers the industry’s most extensive benchmark database in MarCom. Compare your company’s relationship performance by market location or client industry, gaining valuable insights to contextualize your results, and identify strengths and weaknesses.
All Features
Feedback collection – from clients and teams
Easily and consistently collect non-anonymized feedback from both clients and teams. LIFT collects raw feedback from clients and teams through surveys and transforms it into powerful analytics and insights.
Drivers
By default, LIFT provides eleven proven drivers—six for clients (including NPS) and five for teams—backed by a decade of success in measuring relationship health. Use these trusted indicators or customize your own drivers and questions to gather the insights that matter most.
Alerts & Notifications
Get notified on the relationship health triggers that matter most. Receive alerts when participants leave a positive, neutral, or negative score. Choose instant notifications or a weekly summary, allowing you to proactively address issues and seize opportunities.
Industry Benchmarks
With over 33 million data points measuring 160K+ relationships across 100+ markets, LIFT offers the industry’s most extensive benchmark database. Compare your company’s relationship performance by market location or client industry, gaining valuable insights to contextualize your results.
Reporting
Turn data into clear, actionable reports with LIFT’s intuitive reporting tools. Slice and analyze health metrics across markets, industries, clients and more, then generate exportable visualizations with just a few clicks. Save time and gain powerful insights that help you make smarter, data-driven decisions.
Recommended actions
LIFT’s Coach, Sophie, provides real-time recommended actions based on response patterns and benchmark data. By analyzing relationship health data, Sophie helps you navigate client relationships with data-driven guidance.
Sentiment Analysis
LIFT’s AI-powered sentiment analysis instantly extracts sentiment from client and team comments—giving you a clear, real-time overview of the sentiment of the feedback. Quickly assess whether feedback is positive, negative or neutral and dig in to learn more.
Potential revenue churn
Understand the financial impact of client relationships by registering client revenue data. By linking the revenue data to relationship health status, LIFT provides an overview of potential revenue at risk in real time, which allows you to identify accounts that need attention, and take proactive steps to prevent churn.
Scheduled – or adaptive feedback collection
LIFT offers complete flexibility in scheduling your surveys. Set fixed dates for operational consistency or choose adaptive send-outs based on suggest optimal timings based on answering patterns and the LIFT Score. The choice is yours, ensuring surveys align with your workflow and client needs.
Tags for stronger insights
Create and assign tags to clients such as client types and service offerings, or any other category that matters to your business. With unlimited tagging options, you can filter and analyze relationship data in new ways, uncover deeper trends and insights, and gain a more strategic understanding of your client portfolio.
User-based permissions
The LIFT platform enables users only to access what’s relevant to them, keeping the platform intuitive and action-oriented. Business leaders get a holistic view of performance across the organization, while client leaders focus on their specific client data to manage relationships effectively.
Personal dashboards
Each user has their own personal dashboard, providing a clear overview of client relationship health, survey status, and key insights. From here, users can quickly assess overall trends and dive into individual client data and participant responses for a deeper understanding
Multilingual surveys
LIFT supports 25+ different languages, making it possible for participants to engage in their preferred language, ensuring a seamless and personalized experience.
Integrations
LIFT easily integrates with your existing CRM systems for a more streamlined workflow. With an open API, connecting LIFT to your ecosystem is simple, ensuring your relationship insights and client data work together effortlessly for operationalized client-centricity.
Customer Stories
Enterprise
Europe
April 11, 2025
How NoA (The North Alliance) elevated client...
The North Alliance (NoA), a leading Nordic marketing and tech network, sought to enhance its client...
Enterprise
Global
April 11, 2025
How Assembly drives global growth with real-time client...
Assembly, a global brand performance agency, identified an opportunity to...
Frequently asked
questions
LIFT is built for MarCom agencies and professional services companies that want to take a proactive, data-driven approach to managing client relationships and strategic decision-making. It’s used by client leaders, business leaders, project leads and insight teams. If you believe in combining human connection with operational excellence, LIFT is built for you.
Homegrown surveys can offer basic insights, but they often rely on manual effort and can lack consistency, depth, and scalability. LIFT offers so much more: automated data collection, real-time analysis, predictive relationship health metrics, and access to the largest benchmark database in the MarCom industry. It’s a complete system that delivers both high-level and client-specific insights, surfaces risks early, and gives your team the clarity to act—with far less effort.
You’re in control. With LIFT, you can choose fixed survey intervals or use our adaptive scheduling feature, which suggests timing based on client health signals. We generally recommend surveying 2–4 times a year to be on top of your relationships
More than half of LIFT customers enjoy a client response rate above 50% and a team response rate of 70%
Getting started with LIFT is simple and scalable—no matter your agency’s size. All we need is a list of your clients, their contact details, and access to any systems you’d like to integrate (like your CRM).
From there, our Customer Success team will help set up your first survey, train your users, and make sure everything’s running smoothly. Once you’re live, you’re good to go—but of course, we’re always here if you need us.
Yes, LIFT is fully GDPR compliant, ensuring all data handling practices meet or exceed regulatory requirements for data protection and privacy.
You can download our Privacy policy here.
Your data is securely stored within the EU, using ISO-certified data centers, ensuring compliance with EU data residency and privacy laws.
You can download our Data Protection Agreement here.
Yes, LIFT offers robust permission settings, allowing you to control data visibility internally and manage access based on roles and responsibilities.
The LIFT Score is a predictive metric that gives you a forward-looking view of your client relationships. It analyzes a range of key indicators—including client and team scores, their interdependencies, response rates, non-responders, and how scores progress over time.
The result is a clear signal of how likely you are to retain a client—so you can take proactive action before small issues turn into lost revenue. It’s not just a score—it’s your early warning system.
Yes—easily. LIFT lets you track trends across client and team health, LIFT Score, and individual relationship drivers over any time period. You can also segment your data by client, industry, market or any custom tags to get a precise view of how performance is evolving.
Yes. LIFT integrates seamlessly with popular CRM systems and other business tools, ensuring smooth implementation, seamless workflows and immediate impact.
