Our newest report has landed: The 2026 Global Drivers of Client Relationship Health - Download for free here!
Our newest report has landed:
The 2026 Global Drivers of Client Relationship Health
Trusted by 700+ forward - thinking MarCom companies globally
Why do strategic business leaders
choose LIFT over Verity?
Tech-first solution
As a born-digital SaaS platform, LIFT automates capture, analysis, benchmarks, and alerts - delivering consistent relationship intelligence at scale. Leverage productized best practices, AI-assisted sentiment analysis, personal in-product AI support, and real-time dashboards embedded in daily operations, for faster time-to-insight, lower variance, and organization-wide adoption—without reliance on a consulting team
Flexibility by design
LIFT adapts to any setup and cadence. Run as many surveys as you want - however you want, and whenever you want. Trigger based surveys or fixed send-outs, key accounts or your entire portfolio, standard drivers or fully custom questions - none of it changes the price. Result: a platform that fits the operating model—rather than forcing one.
Cost efficiency
Skip costly survey models and forced consultancy fees. LIFT provides complete setup flexibility with unlimited surveys, deeper insights and more - all at a fraction of the cost. No forced engagements, no outdated reports - only a scalable platform delivering the intelligence that matters.
LIFT
Verity
Cost
$
(Typically 60-80% lower cost)
$$$$
Feedback scope
Clients and internal teams
(included at no extra cost)
Clients only by default
(Teams; extra cost)
Relationship health signals
11+ signals – including NPS(Customizable)
1 signal (NPS)
Benchmark access
Clients and Teams +
all 11 drivers
Clients only
Consultancy model
Bespoke & On-demand
(Optional add-on to subscription)
Fixed & required consulting
(Default delivery model)
Survey cadence & flexibility
Full flexibility:
LIFT offers both fixed and
trigger-based survey setups
Fixed setup:
3 surveys per year
# of clients covered
Unlimited at no cost
Costs accrue per client
# of survey questions
Unlimited at no cost
Costs accrue per additional question
AI-assisted in-app user support & training
AI-based comment analysis
Personal, trigger-based alerts
Online Help Center (all users)
MULTIPLE RELATIONSHIP HEALTH SIGNALS
Go beyond NPS with LIFT
Backed by a decade of success in measuring relationship health in MarCom, LIFT, by default, suggests eleven proven drivers—six for clients (including NPS) and five for teams. Tap into these trusted indicators or customize your own drivers and questions to gather the insights that matter most.
OPERATIONAL DASHBOARDS & DISTRIBUTED OWNERSHIP
Real-time relationship intelligence at your fingertips
Built for business leaders and client leaders alike, LIFT unifies personal, permission-based dashboards with portfolio-level visibility. Live health trends, driver insights, and actionable alerts make it easy to zoom from a single relationship to the entire book of business. Ownership sits with those closest to clients: client leaders control survey details, action the insights and close the feedback loop; leadership tracks trends, portfolio risks, opportunities and performance perspectives.
As a born-digital platform, LIFT is easily operationalized, turning insights into repeatable routines and measurable outcomes while keeping data and process ownership inside the organization.
SLICE ‘N’ DICE REPORTING TOOL
Generate insightful reports, effortlessly
Quickly turn data into actionable reports with LIFT’s intuitive reporting tool. Quickly analyze health metrics by slicing and dicing data across clients, industries, markets, offices, custom tags and more. Uncover trends, track developments over time, and access intuitive, exportable visualizations that turn insights into impact
ALERTS & NOTIFICATIONS
Get notified and jump straight to issues – or opportunities
With LIFT alerts you never miss a key signal. Get automatic notifications when participants or key stakeholders leave a positive, neutral, or medium score. Get real-time or weekly alerts, allowing you to respond quickly to risks or seize opportunities as they happen.
MARCOM INDUSTRY BENCHMARKS
Access market-leading
industry benchmarks
Compare your company’s relationship health metrics and driver scores against peers across markets and client industries. Leverage LIFT’s unparalleled benchmark insights to take informed, data-driven actions that keep you ahead of the competition and transform comparisons into actionable strategies for success.
MARCOM INDUSTRY BENCHMARKS
Access real-time insights
Gain complete visibility into your client relationships, from overarching health trends to detailed feedback. LIFT delivers actionable insights at your fingertips allowing you to dive deep into individual relationships or analyze performance across your portfolio. Spot trends and opportunities, and address issues before they escalate.
Philippe Lasne
Global MD Client Experience, Havas
"Following a pilot program in 2021 in parallel with the previous vendor, Lift Relations emerged as the perfect fit partner to strategically enhance Havas' client experience practices at scale. Our client's and team's voices are a key priority for us, and LIFT has been pivotal to helping us better understand, anticipate, and make decisions to ensure we’re delivering the highest standard of quality possible to both our clients and our teams."
Andrea Timmerman
Global Chief Client Officer, Assembly
"LIFT is now part of our daily operations. It’s become an indispensable tool that brings clarity and direction to our global teams."
Mark Mortell
Chief Global Client Leadership Officer, FleishmanHillard
"FleishmanHillard began working with Lift in 2018, initially with the Firm’s largest clients, and then expanded to the Firm’s top 200 clients. The real-time and action orientation of the system, combined with the ease of completion for both clients and account team members has proved invaluable. Lift takes great care in coaching new users in the use of the platform and in timely follow-up with clients. We have no hesitation in recommending Lift."
Customer Stories
Enterprise
Global
April 11, 2025
How Havas Fostered Client Centricity at Scale...
Havas, one of the world’s largest global communications groups, sought to...
Enterprise
Global
April 11, 2025
How Assembly drives global growth with real-time client...
Assembly, a global brand performance agency, identified an opportunity to...
Learn more about LIFT
Frequently asked
questions
LIFT can be used by companies of all sizes. Mid-size to enterprise-level companies typically gain operational excellence across their business at a fraction of the cost vs. other solutions. SMB companies typically gain executional power, full automation and unparalleled benchmarks with very limited manual work. Both parties gain deep analytics to drive retention, repeat business, and long-term client growth.
LIFT measures the strength of your client relationships—across both the client and team side. It tracks key relationship drivers using structured survey data. In addition to individual driver scores, LIFT provides overall health scores, NPS, predictive LIFT Scores, sentiment trends, response rates, and benchmark comparisons—giving you a complete, real-time view of your portfolio and every individual client relationship.
Getting started with LIFT is simple and scalable—no matter your agency’s size. All we need is a list of your clients, their contact details, and access to any systems you’d like to integrate (like your CRM). From there, our Customer Success team will help set up your first survey, train your users, and make sure everything’s running smoothly. Once you’re live, you’re good to go—but of course, we’re always here if you need us.
LIFT uses a seat-based pricing model starting at 5 seats. You can choose monthly or annual billing (with 20% off for annual plans). Add-ons like SSO, integrations, and white-labeling are available as needed - all tailored to your organisations needs.
LIFT’s pricing is seat-based, meaning you pay per user who needs access to the platform. We offer a minimum package of 5 seats, ensuring that key team members—such as Business Leaders, Client Leaders, and Project Managers—can fully utilize the platform’s insights, reporting, and survey management features.
As your needs evolve, you can easily add more seats to scale adoption across your team. If you’d like a detailed quote or help determining the right setup for your organization, our team is happy to assist.Each seat is personal and non-transferable, granting access to key platform features based on the user's role and permissions:
• Platform Access – Full access to monitor and manage client accounts, with permissions set by the Champion or Project Leader.
• Dashboards – Real-time, personalized dashboards tailored to the user’s role and access level.
• Notifications – Customizable weekly and instant alerts to keep users informed about key client updates.
• Reporting – Access to LIFT’s reporting page to filter, analyze, and generate reports based on assigned client permissions.
• Automated Survey Management (for Client Responsible users only):
• Notification email three weeks before the next survey send-out, with options to update participants, delay, deactivate, delete, or pause surveys.
• Three automated reminders before the survey is distributed.
• Full control over survey scheduling and accuracy.
• Access to all LIFT’s how-to resources.
Each seat is designed to give users the right level of access and insights while ensuring security and role-based permissions.
Yes. LIFT integrates seamlessly with popular CRM systems and other business tools, ensuring smooth implementation, seamless workflows and immediate impact.
Yes. LIFT is designed to support all organisational structures and sizes, including large, multi-office organizations with role-based permissions, segmentation, and aggregated reporting.
Yes, of course. If you have previous data strings, such as NPS, we can easily transfer those data to the LIFT platform so you don’t loose any historical insights.
