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The 2026 global drivers of

Client Relationship Health

Tapping into the insights from 33,000 client relationships across 44 markets, this analysis identifies the most influential factors shaping both Client Health and Team Health, and how they connect.

Built on years of data and a proven methodology, this study provides a uniquely evidence-based perspective on what drives strong client relationships and advocacy

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Trusted by 750+ forward - thinking MarCom companies globally

Learn why client relationships can’t be understood from one side - or through NPS alone

A relationship is a connected system, and one-sided data can’t explain it. LIFT’s analysis shows that the real signals of loyalty and advocacy emerge when you combine both client and team perspectives.

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Discover how to move from client satisfaction to advocacy

Our analysis identifies the specific relationship drivers that turn satisfied clients into active promoters - and the patterns that predict when loyalty starts to weaken.

Get the Relationship Diagnostics guide to help analyse and action your client and team health

The Relationship Diagnostics Guide gives you a practical framework to pinpoint strengths, spot weaknesses, and plan for action - so you can strengthen both Client and Team Health with precision.

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"Our client's and team's voices are a key priority for us, and LIFT has been pivotal to helping us better understand, anticipate, and make decisions to ensure we’re delivering the highest standard of quality possible to both our clients and our teams."

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Philippe Lasne

Global MD Client Experience, Havas

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"LIFT provides a structured framework for every client conversation. It’s a great way to reinforce our strengths and identify areas where we can grow together."

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Mikael Jørgensen

Group CEO, The North Aliance

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"LIFT has become an indispensable tool that brings clarity and direction to our global teams, and therefore it is now part of our daily operations."

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Andrea Timmerman

Global Chief Client Officer, Assembly

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"Using the LIFT platform has really enabled us to further improve not only how we service our clients, but also in how we continue to deliver the most effective campaigns for them. To use a platform that benefits not only clients and our business but also our people is very fulfilling."

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Andy Platt

Managing Partner, Brave Bison

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"At OBI, our philosophy is to Ask, Listen, & Deliver in everything we do. The Lift platform helps us do just that, by creating a process of asking for regular feedback from our clients and our team. We listen to that feedback and strive to deliver an exceptional experience for our clients and our team."

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Gay Liddell

Human Resources & Payroll Manager at OBI Creative

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"The process felt seamless, and the LIFT team guided us every step of the way. It didn’t burden our teams on the contrary we learned a lot throughout implementation."

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Matt Doud

CEO and Co-founder, Planit Advertising

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Customer Stories

Enterprise

Global

April 11, 2025

How Havas Fostered Client Centricity at Scale...

Havas, one of the world’s largest global communications groups, sought to...

Enterprise

Global

April 11, 2025

How Assembly drives global growth with real-time client...

Assembly, a global brand performance agency, identified an opportunity to...

SMB

Americas

April 28, 2025

How Planit Leveraged LIFT Insights as a Springboard for...

Planit Agency, an independent strategic-creative firm headquartered...

Listen. Learn. Act.
Consistently.

Get in touch to lean how LIFT can help you grow your client relationships – and your business.

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