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Our newest report has landed: The 2026 Global Drivers of Client Relationship Health - Download for free here!
Our newest report has landed:
The 2026 Global Drivers of Client Relationship Health
We are LIFT
We believe great relationships build great businesses—
and we’ve built the platform to help you do just that.
The world’s leading client relationship intelligence platform for the MarCom industry
100
K+
Relationships tracked on the platform
65
+
Markets
135
+
Client industries
33
M+
Data points
Our purpose
Building thriving relationships.
Our mission
To make relationship intelligence operational standard for retention and growth.
Nordic mindset,
global complexity.
LIFT is built on a Nordic mindset—rooted in transparency, democracy, and curiosity.
That’s why our platform is designed to gather feedback from both clients and teams, and to empower both business and client leaders. Because stronger relationships start with listening to every voice—and giving everyone the insights they need to act.
Our values are proudly Nordic, but our mission is global. From day one, LIFT has helped companies around the world grow through better relationships—powered by data.
Meet our founder
LIFT was founded in Copenhagen in 2015 by Dan Hestbaek with a simple belief: relationships deserve better management. After years helping brands navigate complex marketing partnerships, one truth kept surfacing: relationships drive everything. Yet, they’re rarely given the same structure and focus as sales or operations, leaving their full potential untapped.
“With LIFT, we’re giving the world the clarity to protect and grow them before they slip away.
I’ve always believed that mutually valuable relationships are a company’s greatest asset whether with clients or employees.”
- Dan Hestbaek, Founder of LIFT
Learn about the LIFT methodology
& relationships drivers
Founded in
Copenhagen
Launch in US
Launch
Nordics & UK
Launch in Asia &
more EU markets
More than 100 markets
represented on LIFT
More than 140
client industries
represented on LIFT
More than 160.000
client-agency relationships
tracked, predicted &
benchmarked on LIFT
Customer Stories
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