How Assembly drives global growth with real-time client relationship intelligence
April 11, 2025
Enterprise
Global
Executive Summary
Assembly, a global brand performance agency, identified an opportunity to deepen its already strong client partnerships by adding a layer of measurable intelligence. By integrating LIFT’s Client Relationship Intelligence Platform, Assembly transformed its client engagement model, gaining consistent, actionable, and real-time insights that strengthened satisfaction and fueled growth. This case study explores how LIFT’s adaptive surveying and data-led approach became essential to Assembly’s global operations, empowering teams to deliver greater value and achieve sustained commercial success.
The Challenge
Assembly sought to strengthen client partnerships by implementing a data-driven strategy for client partnerships, designed to support three key growth objectives:
1. Consistent Growth
Recognize and capitalize on growth opportunities at an early stage.
Leverage real-time client feedback to identify and address potential risks before they become critical.
2. Instant Insights
Provide client leaders with immediate access to actionable data.
Foster greater accountability by ensuring insights inform decision-making at every organizational level.
COMPANY
https://www.assemblyglobal.com/
SIZE
+2000
LOCATION
Global
ABOUT
Assembly is a global omnichannel media agency that combines data, talent, and technology to unlock growth for the world’s most ambitious brands. We fuse strategic storytelling with a robust suite of media capabilities, driving performance and long-term brand value.
Our operations are powered by STAGE, our proprietary operating system, and executed by a team of 2,300+ professionals across 35 offices worldwide. As part of Stagwell, the challenger network built to transform marketing, Assembly leads the way in brand performance, innovation, and purposeful impact.
Andrea Timmerman
Global Chief Client Officer - Assembly Global
3. Global Visibility
Consolidate client insights from all markets into a unified, real-time dashboard.
Create market and industry benchmarks to monitor and enhance client health across various regions.
The Solution
By adopting LIFT’s client relationship intelligence platform globally, Assembly established an organization-wide framework for tracking client relationships, enabling data-driven decision-making and proactive engagement.
Real-time client relationship intelligenceMeasuring key signals: Assembly leverages 10 LIFT client and team signals across all relationships, delivering real-time, actionable insights.
Adaptive surveying: With LIFT’s adaptive survey tracking, clients receive surveys based on engagement patterns - preventing over-surveying happy clients while prioritizing timely action on dissatisfied ones.
Empowering client leadersDemocratized Insights: Over 150+ client leaders across Assembly markets now have direct access to relationship intelligence, enhancing their ability to measure, manage, and act on client relationships effectively.
Faster, Smarter Decisions: LIFT’s alerts and recommended actions empower client leaders to respond in real-time - whether addressing risks or seizing growth opportunities.
A unified approach to client healthA shared language: LIFT’s Client Health Score has become a key performance indicator across Assembly, ensuring a unified understanding of relationship strength.
Data-driven actions: Markets can now tailor strategies based on consistent, data-backed insights, replacing guesswork with informed decision-making.
Results & Impact
By adopting a proactive approach to client retention and growth across markets, Assembly now identifies and mitigates potential churn before it becomes a risk while capitalizing on growth opportunities faster.
Integrated into agency culture: The LIFT Score is a core KPI across all of Assembly, highlighting its value in day-to-day decision-making.
Global collaboration: Real-time visibility fosters greater synergy across regions, with client-facing teams sharing best practices freely and swiftly.
Elevated client-centric mindset: Regular dialogues, guided by LIFT data, deepen the rapport with clients leading to more aligned goals and stronger relationships.
Boost in team retention: The voice of the employee through the LIFT survey has improved alignment between employee expectations and Assembly goals, ensuring more talent stays at Assembly due to a higher level of satisfaction.