• High Client Satisfaction Masking Opportunities: Our existing high client satisfaction scores presented a unique challenge. While they indicated success, they also masked underlying opportunities for enhancing the value we provided. It required a deeper layer of analysis to uncover these opportunities and identify areas where we could offer even more impactful solutions.

• Communication of Value Proposition: Effectively communicating the expanded value proposition of our integrated capabilities was another hurdle. We needed to refine our messaging to ensure clients understood the full scope of solutions available to them, enabling us to better align our services with their evolving needs.

By implementing the LIFT survey, we were able to gain critical insights into these challenges, guiding our strategic efforts to bridge the gap between our offerings and client awareness.

The Solution

How LIFT Addressed Our Challenges:

• Uncovering Employee and Client Desires: The LIFT survey was instrumental in revealing a shared desire among our employees and clients for more innovative and impactful solutions. Employees expressed a strong interest in leveraging their diverse skill sets to offer more comprehensive solutions, while clients voiced their need for fresh, forward-thinking approaches to their challenges.

• Facilitating In-Depth Conversations: The follow-up conversations initiated after the LIFT surveys provided a deeper understanding of client needs and pain points. These discussions highlighted critical challenges such as the pressure clients face to achieve more with fewer resources, the necessity for multifaceted approaches in modern solutions, and the inefficiencies caused by managing multiple partners to achieve a single goal.

• Strategic Realignment and Branding: Insights from the LIFT survey played a pivotal role in our decision to unify under the Woven Health Collective brand. This strategic move was aimed at simplifying our value proposition and ensuring clients could easily access and understand the full spectrum of our integrated capabilities.

• Innovative Initiatives like "Brand Camp": In response to the survey insights, we introduced initiatives like "Brand Camp," where client teams across the agency gathered for multi-day strategy sessions. These collaborative events fostered idea-sharing and brainstorming, leading to innovative, interconnected solutions tailored to client needs.

• Enhancing Client Engagement: By addressing the identified pain points, we were able to enhance client engagement and satisfaction. The survey insights guided us in refining our approach, ensuring that we not only met but exceeded client expectations with solutions that were both effective and efficient.

The LIFT solution was a catalyst for transformative change within our organization, enabling us to align more closely with client needs and position ourselves as a unified, innovative force in the healthcare sector.

Results & Impact

Results and Business Impact of LIFT Implementation:

• Significant Increase in Integrated Solutions: Following the implementation of LIFT, Woven Health Collective experienced a dramatic surge in the delivery of integrated solutions to clients. The number of solutions combining efforts from multiple teams within the organization increased by over 150% from when LIFT was first implemented through 2024. This growth reflects our enhanced ability to leverage diverse expertise and deliver comprehensive, client-centric solutions.

• Improved Employee Engagement and Collaboration: Internal employee engagement metrics around collaboration saw a meaningful increase of over 20% in 2024 compared to 2023. This improvement was driven by a coordinated effort to redesign our processes, fostering a culture of collaboration and teamwork across the organization.

• Energizing Rebrand to Woven Health Collective: Beyond these quantifiable measures, the rebranding to Woven Health Collective has infused the organization with renewed excitement and energy. This transformation has not only unified our brand identity but also reinforced our commitment to innovation and excellence in healthcare solutions.

The LIFT solution has been a catalyst for positive change, enabling us to enhance both our internal dynamics and the value we deliver to clients. These outcomes underscore the effectiveness of our strategic initiatives and the vibrant future ahead for Woven Health Collective.