How Superson Empowered Faster, Smarter Feedback Cycles with LIFT
April 16, 2025
SMB
Europe
Executive Summary
Superson, a creative catalyst built for momentum, clarity, and speed, wanted a streamlined way to collect and analyze feedback from both clients and internal teams. Despite their agile structure and broad network of independent specialists, they faced recurring challenges, ranging from low response rates to significant manual data processing. By integrating LIFT’s Client Relationship Intelligence platform, Superson significantly reduced the time spent on survey administration, provided transparent insights for project leaders, and cultivated a data-driven culture across multiple hubs. This case study details how Superson overcame operational inefficiencies and laid a stronger foundation for better client and team relationships worldwide.
The Challenge
Before adopting LIFT, Superson used another platform and was challenged with several obstacles that impeded efficient data collection and analysis:
Low Client Response Rates: Only a small fraction of clients completed surveys, yielding limited insights.
Identical Respondents: The same set of clients or team members provided feedback each time, skewing overall representativeness.
COMPANY
Superson
SIZE
<50
LOCATION
Europe, APAC
ABOUT
Superson is a creative catalyst headquartered in Helsinki, Finland, with additional hubs in Singapore and Amsterdam. While fewer than 15 employees are on the core team, Superson collaborates with hundreds of independent specialists across the globe. Their focus is on delivering bold strategies, concepts, and content that drive momentum for ambitious brands, helping them move faster without sacrificing clarity or impact. Emphasizing flexible talent engagement, Superson matches each project’s precise needs by assembling custom teams of top-tier professionals.
Emmi Kupari
Head of Production, Project Coach, Partner at Superson
Excessive Manual Work: Gathering and consolidating data in Excel sheets was labor-intensive, at least three days per month dedicated to processing.
Siloed Client & Team Surveys: Separate surveys for clients and teams meant additional complexity, with no straightforward way to compare or combine results.
Lack of Transparency: Client leaders couldn’t independently access real-time data, making it difficult to track performance or address feedback promptly.
The Solution
By implementing LIFT, Superson addressed each of these challenges in a scalable, flexible way:
Unified Survey Mechanism: Rather than juggling multiple surveys, LIFT enabled Superson to gather feedback from both clients and teams in a single, coherent framework.
Direct Personal Links: Improved distribution methods facilitated direct outreach, encouraging higher response rates and more diverse input.
Automated Data Management: Excel-based processes were replaced with real-time analytics, significantly reducing the manual workload.
Accessible Reporting: Through LIFT, client leaders gained direct access to performance metrics and trends, fostering proactive engagement.
Built-In Comparisons: With the ability to slice data by time period or geographic hub, Superson can easily track progress and identify opportunities to improve practices across its global network.
Although Superson continues to refine its approach to raising survey participation, LIFT’s advancements have already resolved many of the major pain points, setting the stage for a more data-driven and collaborative environment.
Results & Impact
Quantitative Results
Reduced Manual Work: Superson estimates saving at least three days of manual effort per month thanks to automated data handling.
Heightened Focus on Client Churn: With transparent and real-time visibility into feedback, Superson can concentrate on retaining key clients and improving service quality quickly.
Qualitative Results
Time Saving: Streamlined surveys and reporting free up staff to focus on high-value activities like strategy and creative work.
Encouraged Proactive Engagement: The clear success metrics act as an incentive, prompting project leads to push for better responses and improvements from quarter to quarter.
Global Data Comparison: Unified analytics make it easier to share insights across hubs in Helsinki, Singapore, and Amsterdam, allowing teams to learn from each other’s strengths.
Enhanced Visibility into Strengths & Weaknesses: LIFT’s aggregated data highlights areas of success and potential growth, giving Superson a well-rounded view of performance.